by RTi Research | May 15, 2018 | Advertising, Brand Strategy, Consumer Trends, Demographics, Marketing Research Trends, Meaning, Millennials
With all that’s been written and discussed about the Millennial Generation, you might think there’s nothing left to say. But, lo and behold, a recent essay on Slate.com argues that thinking of Millennials as a generation is fallacious. The piece goes even further by... by RTi Research | Jan 9, 2018 | Ad Claim Substantiation, Advertising, Advertising Claims, Brand Strategy
Happy New Year! It’s time, once again, to reflect on last year and lay out our plans for the year ahead. If you are a marketer, your future plans likely include decisions around how best to use advertising to support your brand strategy. Further, you may consider... by RTi Research | May 23, 2017 | Advertising, Consumer Trends, Demographics, RTi Blog, Social Media
Days of the family gathering in the living room and watching The Simpsons or Friends (let alone The Wonderful World of Disney) are long gone, replaced by multi-screened, on-demand viewing. This is not news, but it has created consumer behaviors that are changing the... by RTi Research | May 8, 2017 | Advertising, Consumer Trends, Demographics, RTi Blog, Shopper Insights
Despite a recovering economy (albeit slowly), the demand for luxury goods is in decline. Global instability, terror, and the uncertain U.S. political situation have all combined to cause traditional luxury product buyers to cut back. However, not to fear – the... by RTi Research | Mar 20, 2017 | Advertising, RTi Blog, Social Media
It’s no secret that we are all spending A LOT of time online, for both work and leisure. According to a Pew Research Center study conducted in 2015, one-in-five American adults reported going online “almost constantly,” with three-in-four going on daily. As time goes... by RTi Research | Oct 24, 2016 | Advertising, Brand Strategy, Competitive Landscapes, Consumer Trends, Demographics, Market Research, Social Media
With all the talk about Millennials, some are referring to the Boomers as the “Ignored Generation.” It is undeniable that Boomer numbers are shrinking with the passing of the oldest members. And you can’t argue the fact that Boomer purchasing power is declining as...