by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are... by RTi Research | Feb 19, 2019 | Analytics, Brand Advocacy, Brand Strategy, Marketing Research Trends, Tracking Studies
NPS, the common acronym for Net Promoter Score continues to be heavily discussed in the Customer Satisfaction and Insights worlds – just Google it. But, what you will now find are many articles that question the veracity of using NPS as a singular customer... by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s... by RTi Research | Aug 14, 2018 | Analytics, Creative Thinking, Data Synthesis, Meaning, Storytelling
Arnold Toynbee was one of the most important scholars of the 20th century. Best-known for his monumental, 12-volume A Study of History, he’s also considered the author of this famous quip: “Some historians hold [incorrectly] that history…is just one damned thing after... by RTi Research | Apr 3, 2018 | Analytics, Big Data, Creative Visualization, Data Sonification, Data Synthesis, Innovation, Meaning, Technology - Market Research
Over the last few years, a considerable amount of interest has been paid to data visualization. Courses and tutorials abound, helping researchers to use visual languages to present their findings in ways that are engaging, intelligible and meaningful. This makes sense...