by RTi Research | Aug 20, 2026 | Behavioral Economics, Choice Based Research, RTi Research
Most consumer research asks some version of the same question: What do you want? What do you like? What’s most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want.... by RTi Research | Feb 11, 2020 | Behavioral Economics, Consumer Trends, Demographics, Innovation, Shopper Insights
If you were around in 1965, chances are this was a tune going through your head: “Second-Hand Rose,” from the Broadway musical Funny Girl, had become an international hit. Performed by the legendary Barbara Streisand, it captured the stigma of having to wear what was... by RTi Research | Apr 2, 2019 | Behavioral Economics, Brand Strategy, Consumer Trends, Landscape Opportunities, Marketing Research Trends, Retail, Shopper Insights
As has been widely discussed, brick-and-mortar retail outlets are facing a crisis. Since 2008, over 12,000 physical stores have closed. And, just six weeks into 2019, retailers have announced 2,187 closings, up 23% compared to last year. No wonder people are calling... by RTi Research | Jul 10, 2018 | Behavioral Economics, Marketing Science, Meaning, Shopper Insights
Broadly speaking, behavioral economics is the study of human irrationality as it applies to market decisions and mechanisms. Unlike classical economics, which assumes that people are rational actors who make well-informed decisions based on logical cost/benefit...