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What’s the Big Deal About Big Data?

by RTi Research | Jul 8, 2016 | Big Data, Corporate Researchers, Market Research Industry, Marketing Research Trends, RTi Client Symposium

Certainly, no conversation among insights professionals would be complete without talking about Big Data. And our June 7 Client Symposium in NYC was no exception. As backdrop to our discussion about Big Data, we shared findings from the Cambiar/BCG study: About half...

Emerging Trends? More Channels? More Data?…Questions and Issues Must Come First!

by RTi Research | Jan 13, 2015 | Analytics, Big Data

Being keenly interested and attuned to the whirlwinds of global change, the RTi teams are continually in touch with and focus our thinking on a wide spectrum of information and opinion covering business, consumer and insight/research industry trends. Our goal: to be...

Beware the Spurious Correlation – A Fun Perspective On Apparent Causation

by RTi Research | Oct 21, 2014 | Analytics, Big Data

So there’s a website developed by Tyler Vigen, a Harvard criminology student with a marvelous sense of humor about statistical relationships that can lead us around by the nose if we’re not careful. Vigen is quite imaginative at surfacing some pretty silly...

Refining Data for Business Insight and Activation

by RTi Research | Jun 4, 2014 | Big Data, Insights Activation

The Problem In recent articles on gleaning insights from big data, several authors (Christian Madsbjerg, Mikkel B. Rasumssen and Laura Patterson) make note of the fact that many CEOs believe that gaining customer insights is a crucial priority, far outranking other...

Big Data – Sometimes Big Assumptions

by RTi Research | Apr 15, 2014 | Analytics, Big Data, Shopper Insights

Even the most casual business and media observers know we are awash in an ever-rising, welcomed tidal wave of Big Data!  Throughout an increasing number of enterprises and organizations, there is a belief in and a call to action to apply predictive models to big data...

Big Agency for Big Data

by RTi Research | Aug 8, 2013 | Big Data, Market Research Industry, RTi Research

A few days ago, we talked about Advertising Age’s article: 14 Product Launches That Rocked And Why; Secret To Nielsen’s Breakthrough Brands: Identifying ‘Unarticulated Desires’ But there was also other breaking news that same week: Omnicom Group and...
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