by RTi Research | Jul 8, 2016 | Big Data, Corporate Researchers, Market Research Industry, Marketing Research Trends, RTi Client Symposium
Certainly, no conversation among insights professionals would be complete without talking about Big Data. And our June 7 Client Symposium in NYC was no exception. As backdrop to our discussion about Big Data, we shared findings from the Cambiar/BCG study: About half...
by RTi Research | Jan 13, 2015 | Analytics, Big Data
Being keenly interested and attuned to the whirlwinds of global change, the RTi teams are continually in touch with and focus our thinking on a wide spectrum of information and opinion covering business, consumer and insight/research industry trends. Our goal: to be...
by RTi Research | Oct 21, 2014 | Analytics, Big Data
So there’s a website developed by Tyler Vigen, a Harvard criminology student with a marvelous sense of humor about statistical relationships that can lead us around by the nose if we’re not careful. Vigen is quite imaginative at surfacing some pretty silly...
by RTi Research | Jun 4, 2014 | Big Data, Insights Activation
The Problem In recent articles on gleaning insights from big data, several authors (Christian Madsbjerg, Mikkel B. Rasumssen and Laura Patterson) make note of the fact that many CEOs believe that gaining customer insights is a crucial priority, far outranking other...
by RTi Research | Apr 15, 2014 | Analytics, Big Data, Shopper Insights
Even the most casual business and media observers know we are awash in an ever-rising, welcomed tidal wave of Big Data! Throughout an increasing number of enterprises and organizations, there is a belief in and a call to action to apply predictive models to big data...
by RTi Research | Aug 8, 2013 | Big Data, Market Research Industry, RTi Research
A few days ago, we talked about Advertising Age’s article: 14 Product Launches That Rocked And Why; Secret To Nielsen’s Breakthrough Brands: Identifying ‘Unarticulated Desires’ But there was also other breaking news that same week: Omnicom Group and...
