by RTi Research | Feb 19, 2019 | Analytics, Brand Advocacy, Brand Strategy, Marketing Research Trends, Tracking Studies
NPS, the common acronym for Net Promoter Score continues to be heavily discussed in the Customer Satisfaction and Insights worlds – just Google it. But, what you will now find are many articles that question the veracity of using NPS as a singular customer... by RTi Research | Dec 2, 2016 | Brand Advocacy, Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Innovation
Once again, Apple has introduced another “must have” product, and this one is just in time for the holiday gift season. Like all Apple products, it’s slick and it’s beautiful, but this one doesn’t require charging. In fact, it’s not electronic! What is it? A hardcover... by RTi Research | Jul 29, 2014 | Brand Advocacy
As we noted in our last blog, the strategy of leveraging a relatively small community of passionate social brand advocates to drive a much broader base of consumer targets is more important and relevant than ever. In this week’s blog we thought we’d touch on some of...