by RTi Research | Sep 19, 2017 | Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Product Development, Shopper Insights
For a long time, it seemed like the challenges facing other sectors of retail would not impact grocery. After all, the thinking went, online is what other retailers are facing. Look at all those food delivery services that failed (except Peapod, of course). Americans... by RTi Research | Jul 11, 2017 | Brand Management, Brand Strategy, RTi Blog, Social Media
Your brand is impacted by three forces: what you say about it, what your customers say about it, and what your competitors say about their brands (and effectively, against your brand). In the days before social media, brand managers had the loudest and strongest... by RTi Research | Jan 20, 2017 | Brand Management, Brand Strategy, RTi Blog
Business truism: The role of marketers is to help define, build, and protect their brands. Marketers – and others – should always be examining the various elements of their brand strategy for external or internal changes that could require action on the part of the... by RTi Research | Dec 2, 2016 | Brand Advocacy, Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Innovation
Once again, Apple has introduced another “must have” product, and this one is just in time for the holiday gift season. Like all Apple products, it’s slick and it’s beautiful, but this one doesn’t require charging. In fact, it’s not electronic! What is it? A hardcover...