by RTi Research | Jun 28, 2018 | Corporate Researchers, Insights Activation, Marketing Research Trends, Measuring ROI, ROI of Insights, RTi Client Symposium
Why CI Must Begin to Measure and Report ROI At our recent Consumer Insights Symposium in NYC, presenters Andrew Cannon, Executive Director of the Global Research Business Network and Simon Chadwick, Managing Partner of Cambiar, opened the half-day session with a hard... by RTi Research | Nov 11, 2016 | Corporate Researchers, Market Research Industry, Marketing Research Trends, Technology - Market Research
DIY Research burst onto the marketing research scene back in 1999 with the launch of SurveyMonkey and Zoomerang. While they enjoyed some success in their early years, usage of these tools really took off during the recession, as budget cutting forced everyone to do... by RTi Research | Jul 8, 2016 | Big Data, Corporate Researchers, Market Research Industry, Marketing Research Trends, RTi Client Symposium
Certainly, no conversation among insights professionals would be complete without talking about Big Data. And our June 7 Client Symposium in NYC was no exception. As backdrop to our discussion about Big Data, we shared findings from the Cambiar/BCG study: About half...