by RTi Research | Oct 23, 2018 | Brand Strategy, Creative Thinking, Innovation, Landscape Opportunities, Product Development
In a 2017 interview with Recode, Kevin Systrom, the founder of Instagram, discussed an approach to innovation that is important not only for product developers but for marketers and market researchers as well. Systrom talked about “hiring the right product for the...
by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s...
by RTi Research | Aug 14, 2018 | Analytics, Creative Thinking, Data Synthesis, Meaning, Storytelling
Arnold Toynbee was one of the most important scholars of the 20th century. Best-known for his monumental, 12-volume A Study of History, he’s also considered the author of this famous quip: “Some historians hold [incorrectly] that history…is just one damned thing after...
by RTi Research | Aug 14, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Design Thinking, Innovation, Market Research Industry, Marketing Research Trends, Meaning, Problem Solving, Product Development
In our last post we explored the concept of Behavioral Economics, providing a general outline of the field, its concerns and the value it can have for market researchers. Now we’d like to look at another widely discussed topic, Design Thinking. You needn’t look too...
by RTi Research | Mar 13, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Quirk's Conference, RTi Blog, Storytelling, Uncategorized
It was opening day at the Quirk’s Event and we were scheduled to present at 3:30 pm. When we got to the presentation room 10 minutes before show time, about 50 seats were already filled in a space that holds about 125. Not bad, we thought. Respectable turnout. But...
by RTi Research | Jan 30, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Meaning, Storytelling
Recent statistics show demand for video is growing at an impressively rapid pace: 43% of people want to see more video content from marketers. 52% of marketing professionals worldwide name video as the type of content with the best ROI. Not surprisingly, video is also...
