by RTi Research | Jan 2, 2023 | Creative Thinking, Innovation
By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance... by RTi Research | Mar 30, 2021 | Creative Thinking, Storytelling
If you search the web for articles about business storytelling, it won’t take long before you come across a discussion of what’s known as “Three-Act Structure” or “The Hero’s Journey.” Likewise, if you take a seminar or attend an industry presentation on storytelling,... by RTi Research | Oct 8, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Check out our latest podcast below: Additional podcasts are available here https://rtiresearch.com/rti-podcasts/. by RTi Research | Sep 24, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Over the last few years we’ve been putting a lot of emphasis on the persuasive power of storytelling, working with professionals in the advertising and communications spaces moving into video reports, podcasts and other new presentation forms, and even offering an... by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are... by RTi Research | Aug 15, 2019 | Creative Thinking, Creative Visualization, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
RTi’s Chief Meaning Officer, David Intrator, recently brought to our attention a YouTube critique of the open-source music notation software called MuseScore, and thought it could shed some light on how market researchers might better design their reports and...