by RTi Research | Oct 8, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Check out our latest podcast below: Additional podcasts are available here https://rtiresearch.com/rti-podcasts/.
by RTi Research | Sep 24, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Over the last few years we’ve been putting a lot of emphasis on the persuasive power of storytelling, working with professionals in the advertising and communications spaces moving into video reports, podcasts and other new presentation forms, and even offering an...
by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are...
by RTi Research | Aug 15, 2019 | Creative Thinking, Creative Visualization, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
RTi’s Chief Meaning Officer, David Intrator, recently brought to our attention a YouTube critique of the open-source music notation software called MuseScore, and thought it could shed some light on how market researchers might better design their reports and...
by RTi Research | Oct 23, 2018 | Brand Strategy, Creative Thinking, Innovation, Landscape Opportunities, Product Development
In a 2017 interview with Recode, Kevin Systrom, the founder of Instagram, discussed an approach to innovation that is important not only for product developers but for marketers and market researchers as well. Systrom talked about “hiring the right product for the...
by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s...
