by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is...
by RTi Research | Sep 25, 2018 | CRC 2018, Data Collection, Data Quality, GRBN, Respondent Experience
Few things in life are more frustrating than a trip to the Department of Motor Vehicles. It’s often a disaster of an experience featuring business hours that don’t seem to fit anyone’s schedule, excessively long lines, and painfully slow service. Most of us leave the...
by RTi Research | Aug 22, 2017 | Analytics, Consumer Trends, Data Collection, Data Quality, Market Research Industry, RTi Blog
Over the last few years, hardly a week passes without news of yet another innovative marketplace “disruption”. Lately, marketplace disruptions seem to be bursting forth more often and on a grander scale. Most notable: the recent, surprising announcement of Jeff...
by RTi Research | Feb 14, 2017 | Client Service, Data Collection, Data Quality, Market Research Industry, Research on Research, RTi Blog
Far too many people endure poor experiences while participating in market research. In fact, 70% of research participants report a recent negative research experience†. Clearly, a poor user experience is detrimental to the research industry and negatively impacts our...
by RTi Research | Jan 31, 2017 | Data Collection, Data Quality, RTi Blog
Garbage in, garbage out, goes the old saying. No doubt we’ve all heard that countless times during our market research careers. And nowhere is this adage truer than when considering the quality of your sample. What is quality when it comes to sample? You...
by RTi Research | May 23, 2016 | Data Quality, Marketing Research Trends, Mobile Research, Research on Research, RTi Research
Consider this: 63% of all U.S. adults own a smartphone, and 63% of those access the internet from their mobile phone. Further, 44% of U.S. adults live in cell-only households, and that number is growing rapidly. About a third of the adult U.S. population only has...
