by RTi Research | Oct 8, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Check out our latest podcast below: Additional podcasts are available here https://rtiresearch.com/rti-podcasts/.
by RTi Research | Sep 24, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Over the last few years we’ve been putting a lot of emphasis on the persuasive power of storytelling, working with professionals in the advertising and communications spaces moving into video reports, podcasts and other new presentation forms, and even offering an...
by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are...
by RTi Research | Aug 15, 2019 | Creative Thinking, Creative Visualization, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
RTi’s Chief Meaning Officer, David Intrator, recently brought to our attention a YouTube critique of the open-source music notation software called MuseScore, and thought it could shed some light on how market researchers might better design their reports and...
by RTi Research | Mar 20, 2019 | Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Quirk's Conference, Storytelling, Turning Data into Meaning
Sometimes the stars align just right.RTi’s Chief Meaning Officer, David Intrator, was reaching the highpoint in his presentation on story structure at the Quirk’s Event held earlier this month in Brooklyn. He was just about to play a video of a famous Super Bowl...
by RTi Research | Mar 5, 2019 | Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Quirk's Conference, Storytelling, Turning Data into Meaning
As this post is being published, David Intrator, our Chief Meaning Officer, will be delivering a talk at the Quirk’s Event in Brooklyn entitled “You’re Boring Me | How Story Structure Keeps People From Tuning Out.” Intrator, who was awarded Best Presentation at last...
