by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s...
by RTi Research | Aug 14, 2018 | Analytics, Creative Thinking, Data Synthesis, Meaning, Storytelling
Arnold Toynbee was one of the most important scholars of the 20th century. Best-known for his monumental, 12-volume A Study of History, he’s also considered the author of this famous quip: “Some historians hold [incorrectly] that history…is just one damned thing after...
by RTi Research | Aug 14, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Design Thinking, Innovation, Market Research Industry, Marketing Research Trends, Meaning, Problem Solving, Product Development
In our last post we explored the concept of Behavioral Economics, providing a general outline of the field, its concerns and the value it can have for market researchers. Now we’d like to look at another widely discussed topic, Design Thinking. You needn’t look too...
by RTi Research | Apr 17, 2018 | Data Synthesis, Meaning, Storytelling
The most important of all musical concepts is rhythm: the pace of events as they unfold; the regularity of that pace, or its interruption; and the overall tempo, whether it is swift or slow. This foundational concept is also essential to storytelling, whether your...
by RTi Research | Apr 3, 2018 | Analytics, Big Data, Creative Visualization, Data Sonification, Data Synthesis, Innovation, Meaning, Technology - Market Research
Over the last few years, a considerable amount of interest has been paid to data visualization. Courses and tutorials abound, helping researchers to use visual languages to present their findings in ways that are engaging, intelligible and meaningful. This makes sense...
by RTi Research | Mar 13, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Quirk's Conference, RTi Blog, Storytelling, Uncategorized
It was opening day at the Quirk’s Event and we were scheduled to present at 3:30 pm. When we got to the presentation room 10 minutes before show time, about 50 seats were already filled in a space that holds about 125. Not bad, we thought. Respectable turnout. But...
