by RTi Research | Jan 7, 2020 | Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
If you haven’t read, or revisited, Amusing Ourselves to Death, Neal Postman’s 1985 classic, we suggest you check it out. At just 184 pages, this brief analysis is as powerful today as it was 35 years ago. And it’s relevant to our work as market researchers. The book...
by RTi Research | Nov 19, 2019 | CRC Conference, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning, Video
We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...
by RTi Research | Nov 7, 2019 | CRC Conference, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
Clydesdales. Hummus. Paintings. Music. RTi’s Chief Meaning Officer, David Intrator, touched on all of these (and did some singing, too) in his talk “YOU’RE BORING ME | How Story Structure Keeps People From Tuning Out” at 2019’s Insights Association CRC conference in...
by RTi Research | Oct 8, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Check out our latest podcast below: Additional podcasts are available here https://rtiresearch.com/rti-podcasts/.
by RTi Research | Sep 24, 2019 | Creative Thinking, Data Synthesis, Meaning, Storytelling, Turning Data into Meaning
Over the last few years we’ve been putting a lot of emphasis on the persuasive power of storytelling, working with professionals in the advertising and communications spaces moving into video reports, podcasts and other new presentation forms, and even offering an...
by RTi Research | Sep 4, 2019 | Analytics, Brand Strategy, Creative Thinking, Data Synthesis, Insights Activation, Meaning, Storytelling, Turning Data into Meaning
There’s been considerable discussion in recent years about the degree to which the corporate market researcher has a “seat at the table”. Some (about 20%, based on a BCG study) have achieved it to some degree, which deserves a hearty congratulations! But many more are...
