by RTi Research | Nov 28, 2017 | Competitive Landscapes, Consumer Trends, Creative Thinking, Innovation, Landscape Opportunities, Uncategorized
It goes without saying that ours is an age of innovation, and market research has an important role to play. Broadly speaking, innovation can be divided into two major categories, each of which requires researchers to establish different goals and employ different... by RTi Research | Jun 20, 2017 | Consumer Trends, Innovation, Product Development, RTi Blog
In 2017, the big news isn’t what you eat; it’s how you eat. Of course, food is still a big deal with much written about food trends, but more importantly, beyond the food, the way we dine is changing. Here are four important trends in dining for 2017 and beyond:... by RTi Research | Apr 7, 2017 | Creative Thinking, Innovation, Problem Solving, RTi Blog
Creating real breakthrough innovation has long been held to be more about luck than anything else. Not a very comforting premise to those of us in the innovation business. So, we were pleased when a recent client engagement served to debunk that myth and demonstrated... by RTi Research | Dec 19, 2016 | Brand Strategy, Innovation, Insights Activation
Much has been written and researched about the shift from consumption of products to consumption of experiences. Since 1987, Harris group found that the share of consumer spending on live experiences and events increased 70%, compared to total U.S. consumer spending.... by RTi Research | Dec 2, 2016 | Brand Advocacy, Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Innovation
Once again, Apple has introduced another “must have” product, and this one is just in time for the holiday gift season. Like all Apple products, it’s slick and it’s beautiful, but this one doesn’t require charging. In fact, it’s not electronic! What is it? A hardcover... by RTi Research | Jun 9, 2016 | Innovation, Technology - Market Research
“Reality is the main cause of stress among those acquainted with it.” Lily Tomlin If you find plain old, everyday reality stressful, you’re in for a rocky road. Get ready for virtual reality! Hardly a week goes by lately without some new announcement in the Virtual...