by RTi Research | Sep 20, 2021 | Market Research Industry, Marketing Research Trends
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer... by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is... by RTi Research | Aug 14, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Design Thinking, Innovation, Market Research Industry, Marketing Research Trends, Meaning, Problem Solving, Product Development
In our last post we explored the concept of Behavioral Economics, providing a general outline of the field, its concerns and the value it can have for market researchers. Now we’d like to look at another widely discussed topic, Design Thinking. You needn’t look too... by RTi Research | Oct 31, 2017 | Building Relationships, Greater New York Chapter, Insights Association, Market Research, Market Research Community, Market Research Industry
On Monday morning we arrived at the office excited because we knew this was going to be a great week. We were two of 25 people personally selected to help celebrate an “old friend” who was being awarded the Greater New York Chapter’s, Joyce Rachelson Silver Service... by RTi Research | Aug 22, 2017 | Analytics, Consumer Trends, Data Collection, Data Quality, Market Research Industry, RTi Blog
Over the last few years, hardly a week passes without news of yet another innovative marketplace “disruption”. Lately, marketplace disruptions seem to be bursting forth more often and on a grander scale. Most notable: the recent, surprising announcement of Jeff...