by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s...
by RTi Research | Aug 14, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Design Thinking, Innovation, Market Research Industry, Marketing Research Trends, Meaning, Problem Solving, Product Development
In our last post we explored the concept of Behavioral Economics, providing a general outline of the field, its concerns and the value it can have for market researchers. Now we’d like to look at another widely discussed topic, Design Thinking. You needn’t look too...
by RTi Research | Jun 28, 2018 | Corporate Researchers, Insights Activation, Marketing Research Trends, Measuring ROI, ROI of Insights, RTi Client Symposium
Why CI Must Begin to Measure and Report ROI At our recent Consumer Insights Symposium in NYC, presenters Andrew Cannon, Executive Director of the Global Research Business Network and Simon Chadwick, Managing Partner of Cambiar, opened the half-day session with a hard...
by RTi Research | May 15, 2018 | Advertising, Brand Strategy, Consumer Trends, Demographics, Marketing Research Trends, Meaning, Millennials
With all that’s been written and discussed about the Millennial Generation, you might think there’s nothing left to say. But, lo and behold, a recent essay on Slate.com argues that thinking of Millennials as a generation is fallacious. The piece goes even further by...
by RTi Research | Oct 17, 2017 | Analytics, Big Data, Creative Thinking, Data Collection, Marketing Research Trends, Marketing Science, RTi Blog, Technology - Market Research
It has long been a dream of researchers to provide truly objective data gathering and analysis. Focus group facilities are conceived as laboratories, and moderators are discouraged from influencing respondents with their own opinions. On the quantitative side,...
by RTi Research | Aug 8, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
There’s been much talk in recent years about the call for Consumer Insights (CI) departments to provide more value to the organization (with less in the way of human and capital resources). Moving forward, Insights Leaders will want to consider how they might begin...
