by RTi Research | Sep 20, 2021 | Market Research Industry, Marketing Research Trends
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...
by RTi Research | Apr 2, 2019 | Behavioral Economics, Brand Strategy, Consumer Trends, Landscape Opportunities, Marketing Research Trends, Retail, Shopper Insights
As has been widely discussed, brick-and-mortar retail outlets are facing a crisis. Since 2008, over 12,000 physical stores have closed. And, just six weeks into 2019, retailers have announced 2,187 closings, up 23% compared to last year. No wonder people are calling...
by RTi Research | Mar 20, 2019 | Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Quirk's Conference, Storytelling, Turning Data into Meaning
Sometimes the stars align just right.RTi’s Chief Meaning Officer, David Intrator, was reaching the highpoint in his presentation on story structure at the Quirk’s Event held earlier this month in Brooklyn. He was just about to play a video of a famous Super Bowl...
by RTi Research | Mar 5, 2019 | Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Quirk's Conference, Storytelling, Turning Data into Meaning
As this post is being published, David Intrator, our Chief Meaning Officer, will be delivering a talk at the Quirk’s Event in Brooklyn entitled “You’re Boring Me | How Story Structure Keeps People From Tuning Out.” Intrator, who was awarded Best Presentation at last...
by RTi Research | Feb 19, 2019 | Analytics, Brand Advocacy, Brand Strategy, Marketing Research Trends, Tracking Studies
NPS, the common acronym for Net Promoter Score continues to be heavily discussed in the Customer Satisfaction and Insights worlds – just Google it. But, what you will now find are many articles that question the veracity of using NPS as a singular customer...
by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s...
