by RTi Research | Jul 10, 2018 | Behavioral Economics, Marketing Science, Meaning, Shopper Insights
Broadly speaking, behavioral economics is the study of human irrationality as it applies to market decisions and mechanisms. Unlike classical economics, which assumes that people are rational actors who make well-informed decisions based on logical cost/benefit... by RTi Research | Oct 17, 2017 | Analytics, Big Data, Creative Thinking, Data Collection, Marketing Research Trends, Marketing Science, RTi Blog, Technology - Market Research
It has long been a dream of researchers to provide truly objective data gathering and analysis. Focus group facilities are conceived as laboratories, and moderators are discouraged from influencing respondents with their own opinions. On the quantitative side,... by RTi Research | Oct 14, 2014 | Marketing Research Trends, Marketing Science, Shopper Insights
Just two weeks ago, the 2014 Nobel Prize in Physiology or Medicine was awarded to John O´Keefe, May-Britt Moser and Edvard I. Moser for their discovery of the neurological positioning system in the human brain. As far back as 200 years ago, German philosopher Immanuel... by RTi Research | Mar 18, 2014 | Marketing Research Trends, Marketing Science, Shopper Insights
The quest for research that provides greater insight into consumers can be an engine that drives innovation. Today’s “research renaissance” has been a breeding ground for new and emerging research approaches that promises and provides avenues to new and deeper... by RTi Research | Jan 21, 2014 | Analytics, Marketing Science
MaxDiff scaling (aka Best-Worst scaling) has become a widely used research technique because it provides much better discrimination than straight rating scales applied to linear attribute lists. Instead, MaxDiff tradeoff designs pit smaller random subsets of... by RTi Research | Oct 23, 2013 | Analytics, Market Research Industry, Marketing Research Trends, Marketing Science
Last week RTi ‘s vice-president Marketing Services, Howie Firestone, joined approximately 200 other researchers and academicians from around the world at Sawtooth Software’s 17th onference. Sawtooth Software is a leading provider of software to the marketing...