by RTi Research | Aug 9, 2012 | Analytics, Marketing Science
Since consumers are diverse in terms of their experiences, attitudes, needs and expectations, companies frequently want to develop different brand messages and campaigns that are targeted to key segment(s) of their customers or prospects. Market segmentation research...
by RTi Research | Jun 11, 2012 | Analytics, Marketing Science, RTi Research
Over the past few years, Discrete Choice research techniques have gained considerable popularity in supporting the creation of optimal product and service bundles in addition to providing guidance for pricing issues. While very effective, an oft-lamented issue is the...
by RTi Research | May 29, 2012 | Analytics, Marketing Science, RTi Research
MaxDiff Scaling has become a widely used market research technique that provides a hierarchy of the relative importance or appeal for a list of statements. MaxDiff Scaling utilizes tradeoff technique in which respondents are forced to choose between items. This...
