Does Your Logo Define Your Company?

by | Sep 5, 2017 | Brand Strategy, Naming

We are bombarded with logos on a daily basis. While hundreds of logos are instantly recognizable to most people, the best are more than just well-designed pieces of art or stylized text. The best logos advance the communication of a company’s value proposition – its...

What’s In a Name?

by | Sep 18, 2013 | Brand Strategy, Naming

There must have been something in the air last week when two articles came out from two very different sources about brand naming. The first from Ad Age, Introducing the Fifth P of Marketing: Proper Name, and the second from Harvard Business Review’s The...