by RTi Research | Mar 10, 2026 | Insights, Market Research Industry, Problem Solving, RTi Research
Streaming may still dominate the music industry, but among physical and download formats, CDs outsold digital album downloads three to one last year, according to the Recording Industry Association of America. And Gen Z is purchasing more of them than any other... 
by RTi Research | Jan 19, 2026 | Insights, Market Research Industry, Problem Solving, RTi Research
It’s become conventional wisdom in marketing circles that consumers crave authentic brands. People say they’re tired of polished corporate messaging. So what’s going on? Consumers aren’t lying or even confused. When someone says they want an... 
by RTi Research | Dec 10, 2025 | Insights, Market Research Industry, Problem Solving, RTi Research
Nostalgia as a marketing tool is not new. Brands have been reaching back for decades with old logos, revived snacks, and retro campaigns meant to evoke a simpler or more recognizable time. Marketers have always understood that familiarity can lower resistance, warm... 
by RTi Research | Nov 4, 2025 | Creative Thinking, Insights, Market Research Industry, Problem Solving, RTi Research
Donald Rumsfeld, George W. Bush’s defense secretary, once spoke of “known knowns, known unknowns, and unknown unknowns.” It was a comment about defense intelligence, but it perfectly describes the challenge facing consumer research today. The hardest – and most... by RTi Research | Oct 21, 2025 | Creative Thinking, Insights, Market Research Industry, Problem Solving, Qualitative Research, RTi Research
These days, every transaction seems to trigger a wave of follow-ups. You buy something online, and within minutes you’re asked to rate the experience. Then comes the “Welcome to our community” email. Sometimes there’s even a phone call. The assumption is clear:... 
by RTi Research | Oct 8, 2025 | Creative Thinking, Insights, Market Research Industry, Problem Solving, Qualitative Research, RTi Research
There’s a famous story in business lore about Betty Crocker’s first cake mixes. Originally, they were designed to be as easy as possible. Just add water and bake. But sales lagged. When the company reformulated the mix so that consumers had to crack in a fresh egg,...