by RTi Research | Mar 13, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Quirk's Conference, RTi Blog, Storytelling, Uncategorized
It was opening day at the Quirk’s Event and we were scheduled to present at 3:30 pm. When we got to the presentation room 10 minutes before show time, about 50 seats were already filled in a space that holds about 125. Not bad, we thought. Respectable turnout. But... by RTi Research | Nov 14, 2017 | Analytics, Brand Strategy, RTi Blog, Segmentation, Uncategorized
One of the fundamentals of marketing is that a brand cannot be “all things to all people.” To optimize efforts and profitability, sales initiatives need to be sharply focused on those demand-side market targets that are most inclined to buy your product or service.... by RTi Research | Oct 17, 2017 | Analytics, Big Data, Creative Thinking, Data Collection, Marketing Research Trends, Marketing Science, RTi Blog, Technology - Market Research
It has long been a dream of researchers to provide truly objective data gathering and analysis. Focus group facilities are conceived as laboratories, and moderators are discouraged from influencing respondents with their own opinions. On the quantitative side,... by RTi Research | Sep 25, 2017 | Analytics, Creative Thinking, Creative Visualization, RTi Blog, Storytelling
Researchers may think they are in the business of delivering information, but what they are really paid to do, and increasingly so, is tell stories that persuade and ultimately influence action. Storytelling is a big topic and the word “story” is open to... by RTi Research | Aug 22, 2017 | Analytics, Consumer Trends, Data Collection, Data Quality, Market Research Industry, RTi Blog
Over the last few years, hardly a week passes without news of yet another innovative marketplace “disruption”. Lately, marketplace disruptions seem to be bursting forth more often and on a grander scale. Most notable: the recent, surprising announcement of Jeff... by RTi Research | Aug 8, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
There’s been much talk in recent years about the call for Consumer Insights (CI) departments to provide more value to the organization (with less in the way of human and capital resources). Moving forward, Insights Leaders will want to consider how they might begin...