by RTi Research | Nov 14, 2017 | Analytics, Brand Strategy, RTi Blog, Segmentation, Uncategorized
One of the fundamentals of marketing is that a brand cannot be “all things to all people.” To optimize efforts and profitability, sales initiatives need to be sharply focused on those demand-side market targets that are most inclined to buy your product or service.... by RTi Research | Feb 22, 2016 | Brand Strategy, Segmentation, Social Media, Uncategorized
As we noted last month, Millennials are an attractive target for many U.S. marketers. They clearly deserve to be based on their value: numbering some 75-80 million, they have tremendous aggregate buying power. And they are relatively easy to reach, given their active... by RTi Research | Jan 20, 2016 | Brand Strategy, Segmentation
To be sure, the Millennials have arrived with great fanfare and the keen attention of marketers. And why not! According to Pew Research Center and U.S. Census Bureau, as of 2015, residents who are in the 18-34 age cohort number around 75 million, overtaking the Baby... by RTi Research | Jul 27, 2015 | Brand Strategy, Competitive Landscapes, Landscape Opportunities, Segmentation
Because so much is in flux in today’s marketplace…driven by the ever-accelerating and shifting changes in retail channel structure, digital media, and purchase habits…recognizing brand opportunities may sometimes seem daunting. At RTi, we have been providing our... by RTi Research | Aug 18, 2014 | Segmentation
Many of us first learned to think about segmentation research as a powerful strategic tool for identifying optimum brand portfolio targets and the matching purchase drivers. Today, there are more than a few customer insight and marketing managers who, through... by RTi Research | Mar 26, 2014 | Brand Strategy, Segmentation
The quest for research that provides greater insight into consumers can be an engine that drives innovation and activation for growth. So can research that focuses on more effective and efficient means of revealing opportunity targets and identifying messaging...