by RTi Research | May 20, 2014 | Brand Strategy, Shopper Insights, Social Media
Astute observers, notably Paul Chaney, Mark Bonchek and Cara France, have focused attention on the reality that the bellwether model of the Marketing Funnel has lost much, if not most, of its former relevancy. It’s not that the four pillars of the Funnel: Awareness,... by RTi Research | Jul 26, 2012 | Social Media
While business today acknowledges the consumer’s voice must be heard, many companies feel a bit perplexed as to the most efficient means to gain that feedback. Anecdotal data, customer surveys, video testimonial, and social media fodder are all ways you can hear... by RTi Research | May 23, 2012 | Client Service, Market Research Industry, RTi Research, Social Media
On Tuesday, May 15, 2012, RTi held its second annual Client Symposium in NYC. Thirteen senior level corporate research clients met with RTi leadership and with Simon Chadwick and Ian Lewis of Cambiar Consulting to learn, discuss, and share “Practical...