by RTi Research | Mar 13, 2018 | Creative Thinking, Creative Visualization, Data Synthesis, Quirk's Conference, RTi Blog, Storytelling, Uncategorized
It was opening day at the Quirk’s Event and we were scheduled to present at 3:30 pm. When we got to the presentation room 10 minutes before show time, about 50 seats were already filled in a space that holds about 125. Not bad, we thought. Respectable turnout. But... by RTi Research | Nov 28, 2017 | Competitive Landscapes, Consumer Trends, Creative Thinking, Innovation, Landscape Opportunities, Uncategorized
It goes without saying that ours is an age of innovation, and market research has an important role to play. Broadly speaking, innovation can be divided into two major categories, each of which requires researchers to establish different goals and employ different... by RTi Research | Nov 14, 2017 | Analytics, Brand Strategy, RTi Blog, Segmentation, Uncategorized
One of the fundamentals of marketing is that a brand cannot be “all things to all people.” To optimize efforts and profitability, sales initiatives need to be sharply focused on those demand-side market targets that are most inclined to buy your product or service.... by RTi Research | Apr 25, 2017 | Brand Strategy, Client Service, RTi Blog, Uncategorized
What does it mean to delight customers? It means not just meeting customer expectations, but exceeding them. It means creating surprise and a positive emotional reaction that drives favorable word of mouth, especially in social media. That’s hard work and sets a... by RTi Research | Feb 22, 2016 | Brand Strategy, Segmentation, Social Media, Uncategorized
As we noted last month, Millennials are an attractive target for many U.S. marketers. They clearly deserve to be based on their value: numbering some 75-80 million, they have tremendous aggregate buying power. And they are relatively easy to reach, given their active... by RTi Research | Feb 11, 2016 | Brand Strategy, Product Development, Uncategorized
While GE’s recent announcement to move their Fairfield, CT, headquarters to Boston doesn’t affect many jobs in the grand scheme of things, it is another in a series of “hits” to Connecticut’s brand image. There was a time when CT was the place to be if you were a...