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We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...
Clydesdales. Hummus. Paintings. Music. RTi’s Chief Meaning Officer, David Intrator, touched on all of these (and did some singing, too) in his talk “YOU’RE BORING ME | How Story Structure Keeps People From Tuning Out” at 2019’s Insights Association CRC conference in...