THE COVID-19 CONSUMER PODCAST

Audio Updates On Sentiment And Behavior

Visit our Covid-19 Consumer Archive to view all of our reports

PODCAST: APRIL 10, 2020

Striking The Right Tone In A Time Of Crisis And Opportunity

Visit our Covid-19 Consumer Archive to view the April 8 report referred to in the podcast

RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

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Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

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Group Manager, Marketing Research, CPG Manufacturer

Do Hypotheses Ruin Our Objectivity?

We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...

One-Size Does Not Fit All: The Problem With Three-Act Storytelling

If you search the web for articles about business storytelling, it won’t take long before you come across a discussion of what’s known as “Three-Act Structure” or “The Hero’s Journey.” Likewise, if you take a seminar or attend an industry presentation on storytelling,...

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