THE COVID-19 CONSUMER PODCAST
Audio Updates On Sentiment And BehaviorPODCAST: APRIL 27, 2020
The End Of The Beginning
Visit our Covid-19 Consumer Archive to view all of our reports
PODCAST: APRIL 10, 2020
Striking The Right Tone In A Time Of Crisis And Opportunity
Visit our Covid-19 Consumer Archive to view the April 8 report referred to in the podcast
Key (Driver) Upgrade with Bayesian Networks
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
Do Hypotheses Ruin Our Objectivity?
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...
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