THE COVID-19 CONSUMER PODCASTAudio Updates On Sentiment And Behavior
PODCAST: APRIL 27, 2020
The End Of The Beginning
PODCAST: APRIL 10, 2020
Striking The Right Tone In A Time Of Crisis And Opportunity
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Sr. Manager, Market Research, Pharmaceutical
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Sr. Manager, Consumer Insights, Food & Beverage
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Director, Consumer Insights, CPG
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Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.
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Group Manager, Marketing Research, CPG Manufacturer
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...
If you search the web for articles about business storytelling, it won’t take long before you come across a discussion of what’s known as “Three-Act Structure” or “The Hero’s Journey.” Likewise, if you take a seminar or attend an industry presentation on storytelling,...