THE COVID-19 CONSUMER PODCASTAudio Updates On Sentiment And Behavior
PODCAST: APRIL 27, 2020
The End Of The Beginning
PODCAST: APRIL 10, 2020
Striking The Right Tone In A Time Of Crisis And Opportunity
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By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...