For research to be meaningful, you have to trust it. You have to trust the study design, the data collection methods and sources, and the quality of the respondents.
Meaningful research design demands that you ask the right questions. The kind that are relevant to your key business decisions.
And that you ask them in the right way.
We apply 40+ years of research experience, along with the latest scientific and technological advances, to optimize the design of your study to meet your unique business objectives.
They say “garbage in/garbage out.” By employing multiple standards to ensure sample quality and preserve data integrity, you can rest assured that what goes into your study will result in insights that are genuinely meaningful.
Starting with a robust fraud detection platform that validates each respondent on over 200 data points, our data quality assurance program includes automatic checks and pulls for bots, speeders and straightliners.
We continue with inspection of open ended responses, measures of respondent engagement, and a real-time check for rational responses to choice-based questioning.
We take respondent engagement seriously. For responses to be both thoughtful and true, participants need to feel respected and valued.
We engage respondents by employing techniques that respect their intelligence and value their time. These include mobile-first surveys, gamification, mid-survey encouragement, end-of-survey Thank You videos, and more.
And we sponsor global participant-engagement research and improvement efforts that help refine current techniques and develop new ones.
CONTACT US AND SEE WHAT WE MEAN.
“RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”
Sr. Manager, Market Research, Pharmaceutical
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights, Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”
Director, Consumer Insights, CPG
“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”
Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.
“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”
Group Manager, Marketing Research, CPG Manufacturer
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