IDEA-DRIVEN STORYTELLING.
For data to be meaningful, it needs to tell a story. And stories need to be driven by a Unifying Idea, providing coherence and focus. We offer a range of idea-driven storytelling products to help you communicate your findings simply and act upon them effectively.
MEANING
MOVIES.
Research Reporting Brought To Life.
(click play to view)
MEANING
MEMOS.
The Ultimate One-Pager.

MEANING
MINUTES.
Provacative Podcasts On Research and Culture.
A Story Is A Melody
(click play to listen)
AI Is Really Bad at the Most Important Thing
Our Chief Meaning Officer, David Intrator, had an interesting exchange with Claude a few weeks back. David was working on an essay for a personal Substack newsletter he publishes about music and culture. After drafting it, he asked Claude to check for typos, spacing, questionable diction, and "anything weird or illogical in the overall structure." After catching a few misspellings and questioning a few word choices, Claude said the essay was ready to publish. But on further review, David realized it had a major structural flaw: it was really two essays in one. There was no Unifying Idea holding the piece together. When he brought this up with Claude, here was the response: "I'm better at evaluating pieces in isolation than I am at seeing the whole from the outside, especially when I've been involved in building it. Investment in the...

RTi RESEARCH
50 Washington Street
Suite 7E-122
Norwalk, CT 06854
tel 203-324-2420
info@RTiResearch.com



