IDEA-DRIVEN STORYTELLING.
For data to be meaningful, it needs to tell a story. And stories need to be driven by a Unifying Idea, providing coherence and focus. We offer a range of idea-driven storytelling products to help you communicate your findings simply and act upon them effectively.
MEANING
MOVIES.
Research Reporting Brought To Life.
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MEANING
MEMOS.
The Ultimate One-Pager.

MEANING
MINUTES.
Provacative Podcasts On Research and Culture.
A Story Is A Melody
(click play to listen)
CONTACT US AND SEE WHAT WE MEAN.

info@rtiresearch.com
To Think Outside The Box, Think Outside Your Company
By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance...
Key (Driver) Upgrade with Bayesian Networks
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...
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