IDEA-DRIVEN STORYTELLING.

For data to be meaningful, it needs to tell a story. And stories need to be driven by a Unifying Idea, providing coherence and focus. We offer a range of idea-driven storytelling products to help you communicate your findings simply and act upon them effectively.

MEANING

 MOVIES.

Research Reporting Brought To Life.

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MEANING

  MEMOS.

 The Ultimate One-Pager.

MEANING

  MINUTES.

Provacative Podcasts On Research and Culture.

A Story Is A Melody

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MEANINGFUL

 E-BOOKS.

Deep Dives Into Key Industry Issues.

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DATA TO MEANING
ONLINE COURSE.

In-Depth Storytelling Training.

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CONTACT US AND SEE WHAT WE MEAN.

info@rtiresearch.com

“RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

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RTi Blog

To Think Outside The Box, Think Outside Your Company

By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance...

Key (Driver) Upgrade with Bayesian Networks

By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours?  Teasing out the “must have’s” from the “nice...

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