SHARING WHAT WE KNOW
Information, insights and courses to make you a better, more informed researcher.
RTi BLOG
Bi-weekly insights, opinions and commentary on research, technology and culture.
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ONLINE STORYTELLING COURSE
Learn to create coherent and compelling research stories from your laptop, tablet or phone.
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E-BOOKS
In-depth discussions of issues important to researchers, with practical tips.
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QUICK COURSES
30-minute to 1-hour seminars conducted in-person or online.
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Spoiler Alert: Video Is Not a A Visual Medium
We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...
The Importance of Story Structure
Clydesdales. Hummus. Paintings. Music. RTi’s Chief Meaning Officer, David Intrator, touched on all of these (and did some singing, too) in his talk “YOU’RE BORING ME | How Story Structure Keeps People From Tuning Out” at 2019’s Insights Association CRC conference in...
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