MEANINGFUL STORYTELLINGPowerful Reporting For Modern Times
A COMPLETE SUITE OF DIGITAL
MEANING MASTER™ FOUNDATIONAL DECKS
Complete, comprehensive research reports, flawlessly executed and organized.
Click the pic to download any of the research reports from our 2020 study of The Covid-19 Consumer.
A one-page summary of your story.
An efficient and impactful way to socialize your story throughout the organization.
Click the pic to view the Meaning Memos from our 2020 Covid-19 Consumer Tracking.
And you can easily download them by dragging the images onto your desktop or right-clicking upon them and saving to your downloads folder.
Beautifully-crafted video expressions of your story. Substantive, engaging and emotional.
Perfect not only for socializing your findings, but also for presentations, sales films and commentary on trends in culture and commerce.
Click the pic to view a sample.
The Myth Of Objectivity
MEANING MINUTES™ PODCASTS
Unique, professionally-produced audio storytelling.
Perfect for in-depth reporting and market analysis, especially for audiences who multitask or generally prefer to get their information aurally.
Click the arrow below the pic on the left to listen to an audio exploration of objectivity in research.
And click here to listen to Meaning Minute podcasts used in the reporting we did in our 2020 study of The Covid-19 Consumer.
“RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”
Sr. Manager, Market Research, Pharmaceutical
“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”
Sr. Manager, Consumer Insights, Food & Beverage
“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”
Director, Consumer Insights, CPG
“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”
Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.
“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”
Group Manager, Marketing Research, CPG Manufacturer
To Think Outside The Box, Think Outside Your Company
By Ted Curtin,CEO, ProdigyWorks Last month I had the honor of delivering the keynote address at the People of Play toy industry conference in Chicago, where I spoke about the challenges of internal innovation. Since Innovation has become an issue of growing importance...
Key (Driver) Upgrade with Bayesian Networks
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice...