MEANINGFUL STORYTELLING

Powerful Reporting For Modern Times

A COMPLETE SUITE OF DIGITAL
STORTYTELLING TOOLS

The COVID-19 Consumer | 6.3.20 | RTi Research

MEANING MASTER™
FOUNDATIONAL DECKS

Complete, comprehensive research reports, flawlessly executed and organized.

Click the pic to download any of the research reports from our 2020 study of The Covid-19 Consumer.

The Covid-19 Consumer May 6. 2020 | RTi Research

MEANING MEMOS™

A one-page summary of your story.

An efficient and impactful way to socialize your story throughout the organization.

Click the pic to view the Meaning Memos from our 2020 Covid-19 Consumer Tracking.

And you can easily download them by dragging the images onto your desktop or right-clicking upon them and saving to your downloads folder.

MEANING MOVIES™

Beautifully-crafted video expressions of your story. Substantive, engaging and emotional.

Perfect not only for socializing your findings, but also for presentations, sales films and commentary on trends in culture and commerce.

Click the pic to view a sample.

The Myth Of Objectivity

MEANING MINUTES™
PODCASTS

Unique, professionally-produced audio storytelling.

Perfect for in-depth reporting and market analysis, especially for audiences who multitask or generally prefer to get their information aurally.

Click the arrow below the pic on the left to listen to an audio exploration of objectivity in research.

And click here to listen to Meaning Minute podcasts used in the reporting we did in our 2020 study of The Covid-19 Consumer.

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Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

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Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

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Group Manager, Marketing Research, CPG Manufacturer

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RTi Blog

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Do Hypotheses Ruin Our Objectivity?

We market researchers like to consider what we do as scientific. And to the degree that we attempt to be neutral and objective, this is indeed the case. Admittedly, there are a number of constraints that apply to scientific research that one rarely sees in consumer...

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