MEANINGFUL STORYTELLING
Powerful Reporting For Modern TimesA COMPLETE SUITE OF DIGITAL
STORTYTELLING TOOLS
MEANING MASTER™ FOUNDATIONAL DECKS
Complete, comprehensive research reports, flawlessly executed and organized.
Click the pic to download any of the research reports from our 2020 study of The Covid-19 Consumer.
MEANING MEMOS™
A one-page summary of your story.
An efficient and impactful way to socialize your story throughout the organization.
Click the pic to view the Meaning Memos from our 2020 Covid-19 Consumer Tracking.
And you can easily download them by dragging the images onto your desktop or right-clicking upon them and saving to your downloads folder.
MEANING MOVIES™
Beautifully-crafted video expressions of your story. Substantive, engaging and emotional.
Perfect not only for socializing your findings, but also for presentations, sales films and commentary on trends in culture and commerce.
Click the pic to view a sample.
The Myth Of Objectivity
MEANING MINUTES™ PODCASTS
Unique, professionally-produced audio storytelling.
Perfect for in-depth reporting and market analysis, especially for audiences who multitask or generally prefer to get their information aurally.
Click the arrow below the pic on the left to listen to an audio exploration of objectivity in research.
And click here to listen to Meaning Minute podcasts used in the reporting we did in our 2020 study of The Covid-19 Consumer.
Contact us at info@rtiresearch.com to learn more.
What Are You Willing To Give Up?
Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...
Just Leave Me Alone
Back in 2017 we conducted a study on luxury travel that revealed something interesting. Travelers were less interested in going "out there" in the world and more interested in simply getting away from it all. To be free from technology, media, crowds. That insight...




