INTRODUCING RTi PODCASTS

Now you can enjoy our essays and thought pieces in both written and audio formats.

The Power of
 Storytelling

RTi’s Chief Meaning Officer, David Intrator, discusses market research storytelling with Paul Kirch of Audible Insights.

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Sonic Branding

That's Entertainment: The Future Of Retail

A Story Is A Melody

Interview With Simon Chadwick

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RTi Blog

Finding Meaning In The Raging River Of Data

If you haven’t read, or revisited, Amusing Ourselves to Death, Neal Postman’s 1985 classic, we suggest you check it out. At just 184 pages, this brief analysis is as powerful today as it was 35 years ago. And it’s relevant to our work as market researchers. The book...

Spoiler Alert: Video Is Not a A Visual Medium

We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...

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