INTRODUCING RTi PODCASTS

Now you can enjoy our essays and thought pieces in both written and audio formats.

The Power of
Storytelling

RTi’s Chief Meaning Officer, David Intrator, discusses market research storytelling with Paul Kirch of Audible Insights.

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Sonic Branding

That's Entertainment: The Future Of Retail

“RTi is a true partner, advising and guiding our team on appropriate methodologies, adapting approaches to changing timelines and budgets. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“Working with RTi was wonderful … proactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies.”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp.

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer

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RTi Blog

What Researchers Can Learn From A Critique Of Music Notation Software

RTi’s Chief Meaning Officer, David Intrator, recently brought to our attention a YouTube critique of the open-source music notation software called MuseScore, and thought it could shed some light on how market researchers might better design their reports and...

Where’s The Beef? Technology And The Future Of Meat

It’s hard to pinpoint who invented what came to be called the “Veggie Burger; more recently known as the “Plant-Based Burger”. But we do know that early plant-based meat substitutes were developed in the 19th century by companies like Kellogg’s at their legendary...

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