INTRODUCING RTi PODCASTS

Now you can enjoy our essays and thought pieces in both written and audio formats.

The Power of
 Storytelling

RTi’s Chief Meaning Officer, David Intrator, discusses market research storytelling with Paul Kirch of Audible Insights.

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Sonic Branding

That's Entertainment: The Future Of Retail

A Story Is A Melody

Interview With Simon Chadwick

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RTi Blog

Spoiler Alert: Video Is Not a A Visual Medium

We had a great time at CRC in October. We drew a large crowd and enjoyed an enthusiastic response to our talk on the structure of stories. And we got the chance to see what our fellow exhibitors were presenting as the future of market research. Not surprisingly, a...

The Importance of Story Structure

Clydesdales. Hummus. Paintings. Music. RTi’s Chief Meaning Officer, David Intrator, touched on all of these (and did some singing, too) in his talk “YOU’RE BORING ME | How Story Structure Keeps People From Tuning Out” at 2019’s Insights Association CRC conference in...

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