Just one example of the kind of video storytelling that can help you communicate your insights simply, and act on them effectively.

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RTi Blog

AI Is Really Bad at the Most Important Thing

Our Chief Meaning Officer, David Intrator, had an interesting exchange with Claude a few weeks back. David was working on an essay for a personal Substack newsletter he publishes about music and culture. After drafting it, he asked Claude to check for typos, spacing,...

What Are You Willing To Give Up?

  Most consumer research asks some version of the same question: What do you want? What do you like? What's most important to you? Those are reasonable places to start. But they only take you so far. People are remarkably good at telling you what they want. But...

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