Brand Development

Strategy, Equity, Extendibility

Our Brand Development solutions are used to create brand strategy, measure brand health, and leverage brand strength.


That elusive quality that sets your product or service apart from others. But is it elusive or is there a combination of science and art behind it?

At RTi, we’ve helped to develop, grow, and extend brands for decades.
We bring together market research (that’s the science) with far reaching insight (that’s the art).

RTi’s knowledge about Brand Development is so extensive, we’ve not only trademarked our BrandStarSM model, we also wrote the book:


I highly recommend RTi to anyone looking for a top-quality market research supplier.”

Market Research Manager, CPG

“Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“I’ve worked with RTi on a wide range of custom research initiatives. RTi is customer service oriented and delivers reliable results on time and on budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager, CPG

“RTi always provides incredibly insightful work, and really makes it possible for me to run my research department. I truly appreciate it, and will spread the word.”

Research Director, Major Food Manufacturer