Brand Equity

Measuring the Essence of a Brand

What is that something special that sets your brand apart?

Brand Equity – sometimes also referred to as Brand Health – is a multidimensional concept that defines a brand’s strength in the marketplace and its differentiation from competition. By intelligently managing your brand’s equity and leveraging your brand’s advantages, you can strengthen the crucial relationship between your brand and the consumer.

And you know what they say about relationships? Good ones, strong ones, increase brand value, customer loyalty, and commitment.


The old adage, “you manage what you measure” couldn’t be truer when it comes to brand equity: to effectively manage it, you must measure it.


RTi’s brand equity measurement tools are developed around four key brand elements that together represent the entirety of a brand’s equity (or health):


Brand presence


Brand image


Brand experience


Brand value

Through marketing intelligence, solid research, and advanced analytics, RTi brings a brand’s intricate relationships with its customers and competitors to the surface where they can be evaluated and acted upon for success.

I highly recommend RTi to anyone looking for a top-quality market research supplier.”

Market Research Manager, CPG

“Working with RTi was wonderfulproactive in anticipating potential issues, providing solutions and making sure everyone was aligned before moving forward.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi is a trusted and valued business partner. The RTi team consistently adds value to the research process, and more important, to the interpretation and analysis of data. Their work is consistently high quality and their perspectives fresh and unique.”

Director, Consumer Insights, CPG

“I’ve worked with RTi on a wide range of custom research initiatives. RTi is customer service oriented and delivers reliable results on time and on budget. Their staff is knowledgeable, thorough, and easy to work with.”

Market Research Manager, CPG

“RTi always provides incredibly insightful work, and really makes it possible for me to run my research department. I truly appreciate it, and will spread the word.”

Research Director, Major Food Manufacturer