Messaging Effectiveness

Maximizing Your Investment


Communications typically represent a large investment for marketers – in money, in time, and, perhaps most important, in brand equity.

So it is not surprising that most companies investing in communications campaigns of any sort – television, print, outdoor, digital, or direct mail – also invest in market research to develop the right message and then measure the effectiveness of the execution.


RTi simplifies and streamlines by breaking messaging research
into two key initiatives:

MESSAGE DEVELOPMENT — The art of finding and hitting on the message that will get your target audience to take notice and take action. Specialized, but straightforward techniques are used – like Problem Detection to identify consumer pain points within the category or Benefit Hierarchy to determine which of your current benefits (functional or emotional) are most likely to stand out as unique “delighters” to your customers.


EFFECTIVENESS TESTING — The science of determining whether your communication in its entirety – message plus execution – does the job. Does it have the stopping power and ability to break through? Does it deliver the intended message?

Crafting and delivering your message is part art, part science. We bring the science; your marketers bring the art.

You’ll find we practice what we preach about messaging: our reports and recommendations are written to get to the meat of the information quickly and concisely. It’s that clear.

My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc, insightful analyses immediately after close of study.”

Sr. Manager, Market Research, Pharmaceutical

“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager, CPG

“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager, CPG

Working with RTi is a real pleasure – first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”

Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies…”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp