Shelf Impact and Package Testing

Judging the Inside by What’s on the Outside


Can’t judge a book by its cover?

Tell that to your consumer in the crowded market. Appearances count and when your product needs to stand out, when it needs to grab a buyer’s attention, when it needs to inform, it all rests on your product packaging.

Today’s myriad package options present both opportunity and landmine – from standing out among competitive clutter to transportability to sustainability to financial viability.


RTi has research tools and techniques to help create or update packaging.

Online and mobile technology so consumers can fully see and react to your package concept


3-D rotations and zoom capabilities; respondents see your packaging from every angle

Evaluative measures plus techniques like heat mapping to produce a powerful depiction of consumer reaction

No one will get to what’s on the inside if they first aren’t attracted to what’s on the outside. Get the most out of your packaging.

Grab attention. Communicate key brand messages. Generate impact. Increase sales.

My experiences with RTi have been very positive. They have a can-do attitude from proposal stage thru report-out, and have turned around ad-hoc, insightful analyses immediately after close of study.”

Sr. Manager, Market Research, Pharmaceutical

“I know when I get a report from RTi it will be 95% ready; with others I have to spend so much time reworking and rewriting.”

Market Research Manager, CPG

“We value the business relationship that we have with RTi. Their work is of the highest quality at a reasonable price. They took the time to learn our business to become an essential partner in making our business grow.”

Market Research Manager, CPG

Working with RTi is a real pleasure – first you are always very thorough and thoughtful which makes my job so much easier, and then you are always so flexible and accommodating. Thank you!”

Sr. Manager Consumer Insights, Major Food & Beverage Manufacturer

“A special shout out for bringing such value to the study – the speed and depth of analysis has made such an impact on the team in terms of pricing, package design and go-to-market strategies…”

Sr. Manager, Global Marketplace Insights, Multinational Financial Services Corp