Ideation and Concept Development

Whether it’s accessing a team of creative geniuses through ProdigyPanelsSM, prioritizing benefits, or screening & testing, when it comes to great ideas, we help our clients know, act and, succeed.

Ideas can come flying at you from all directions. Or sometimes it feels like there are “no new ideas.” It can become a case of feast or famine.

Developing ideas, sorting through ideas, building out ideas – it’s the lifeblood of thriving brands. At RTi, we offer a number of solutions for brand and product innovation.

This has been a truly wonderful journey and I have enjoyed working with RTi across the brainstorming, qual, and quant. I truly cannot think of a team that I would rather work with.”

Associate Director, Global Strategic Insights, Major Consumer Pharmaceutical Company

“It’s always a pleasure to work with RTi!!! You guys are head and shoulders above your competition!”

Consumer Insights Manager, Major Snack Food Manufacturer

“You were the first and only person who came to mind as this business question popped up!”

Research Manager, CPG

 “RTi continues to be one of my most trusted research partners. I count on RTi to deliver great results that help drive business results for my marketing partners.”

Sr. Manager, Marketplace Insights, Financial Services