Market Segmentation

Actionable Information Builds Success


A solid segmentation study is the benchmark upon which long-term strategic plans are built.

These in-depth views of markets enable the development of spot-on strategic direction by:





multiple customer or prospect segments.

A successful segmentation supports efficient growth of brands and businesses by aligning marketing resources with the most valuable and “targetable” segments.


Successful being the key word … All researchers know that a segmentation study is only successful if it is truly actionable. RTi combines its years of experience and know-how with the advanced technology behind Sawtooth’s Cluster Ensemble software to ensure strategies can be applied to target groups and lead to success. Sounds high tech? It is.

The result: an optimal, robust consensus solution that derives its strength from smart design and by leveraging solutions that would not have been uncovered using a more traditional approach.

Through technology, analytics, and marketing know-how, RTi has a proven track record of identifying segments that are meaningful, useful, and most important, actionable. And, for our clients who want to grow their brands and businesses, that translates to success.

RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“RTi Research is a terrific supplier, very insightful, and highly strategic.”

Marketing Research Director, Major Food Manufacturer

“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager, CPG

“I just wanted to let you know how well received the insights have been. I feel great about how you have been able to take such a large body of data and distill it into key insights and a really compelling story and presentation. Thank you for your amazing responsiveness over the last few weeks.”

Sr. Manager, Marketplace Insights, Financial Services

“Thank you for a great job and considerable devotion to our business.  It’s rare to have a total team effort with such accomplished individuals as yourselves.  You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer