Market Structure /
Attitude & Usage

Know More About Your Market, Your Competition, Your Opportunities


Opportunity doesn’t come straight at you. It’s a three-way intersection among:



Your core

But how do you determine consumer demand?
How do you learn of your competitors’ gaps?
How do you identify your strengths?


RTi can help answer all of your “how do I…” questions.
Through Market Structure research, we







opportunities that may exist for your company.

Market Structure (also known as Attitude & Usage) studies can reveal information about a category or select competitors that only customers can provide. The results can often be very eye-opening. First, we spend substantial time with our clients to get a full grasp of the business objectives and the competitive framework. Next, we craft a survey instrument that not only addresses specific research objectives, but also the broader business needs. Depending on your product and category, these broad studies can be conducted at regular intervals or as needed – RTi can help you determine the timing that makes the most sense.

Making sure that your Market Structure study is actionable now and in the future is a talent we’ve developed and honed over decades of experience.

RTi is a true partner, advising and guiding our team on appropriate methodology, adapting approach to changing timelines and budget. The team is personable, and very, very responsive.”

Sr. Manager, Market Research, Pharmaceutical

“RTi Research is a terrific supplier, very insightful, and highly strategic.”

Marketing Research Director, Major Food Manufacturer

“I rely upon RTi’s expertise to guide me through difficult studies and uncover insights to help drive our decision making. I always know I can depend on them to do an excellent job.”

Market Research Manager, CPG

“I just wanted to let you know how well received the insights have been. I feel great about how you have been able to take such a large body of data and distill it into key insights and a really compelling story and presentation. Thank you for your amazing responsiveness over the last few weeks.”

Sr. Manager, Marketplace Insights, Financial Services

“Thank you for a great job and considerable devotion to our business.  It’s rare to have a total team effort with such accomplished individuals as yourselves.  You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer