Product Component Optimization

Building the Optimal Product Through Experiential Conjoint

What if?

During the new product development cycle, researchers are often asked to provide consumer insight into product benefits and components, such as name, taste, packaging, closures, and labels.


Traditional thinking and testing methods typically would require monadic testing for each individual variable,
which is time consuming, expensive, and does not
provide a holistic evaluation of the product.

RTi’s Construction TestSM overcomes these hurdles and gives you the big picture you need to make the right decisions.

RTi’s Construction TestSM utilizes experiential conjoint to simultaneously optimize all components of a new product efficiently and effectively.


RTi’s Construction TestSM:


Provides a holistic and experiential understanding of how all product components – taste, packaging, label graphics, brand name – work together, providing superior insight to concept/product development


Is powered by an innovative use of advanced Choice-Based methods


Adds unique value through the “construction” of the consumer’s ideal product within the test


Provides significant ROI by replacing the need for separate product tests:

  • Includes standard monadic taste test matrix, if needed
  • Provides full product testing analytics

But optimization doesn’t end there. In addition to a recommended solution, our clients get a powerful and easy to use Excel-based simulator that allows for additional “what-if” calculations on the fly. What if? It’s a powerful question. RTi can help provide the answers.

“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights, Food & Beverage

“Our customers trust our products and we trust RTi.”

Director, Consumer Insights, Food & Beverage

“RTi was a very responsive, intelligent, and dependable partner in all phases – from design / implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager, CPG

“Sincere thanks – your firm has been a true partner and because of that, we have had a lot of success building our consumer insights business.”

Business Leader, Financial Services

“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director, Media/Publishing