Product Testing

Success is in the Details


A successful product test comes down to first understanding objectives and then getting the details right.

And there are A LOT of details!

Sample size and definition

Action standards

Blinded or branded

Product procurement

Shipping protocols


Product prep and related protocols


Navigating the nuances of product testing requires a partner with extensive knowledge and experience. We have extraordinarily deep expertise in product testing earned over a long history of work across a variety of objectives:

Formulation Screening

Identify the best potential formulations during early stages of development


Determine how a current or new product compares with competition


Protect the franchise before replacing a currently available product with one having a new formulation with lower production costs


Quality Improvement

Determine whether product improvements result in more favorable consumer reactions compared to the current offering

Legal Claims Substantiation

Support an advertising claim for your brand, or challenge a claim made by a competitor

RTi has decades of successful product launches to its credit. Just as important, we’ve helped clients avoid expensive missteps.

And because the product test is only as valuable as the clear communication of the results and recommendations, our reports are management-ready and action-oriented. It’s just another one of the many details that RTi instills in every assignment.

“RTi led the project and provided superior guidance on the test design and methodology, and quickly grasped the marketing objectives.”

Sr. Manager, Consumer Insights, Food & Beverage

“Our customers trust our products and we trust RTi.”

Director, Consumer Insights, Food & Beverage

“RTi was a very responsive, intelligent, and dependable partner in all phases – from design / implementation to working through all analytical details, problems, and issues encountered in this complicated test.”

Sr. Manager, Consumer Insights, Food & Beverage

“RTi’s expert staff provides high-quality service from the initial research proposal through the final report. They are dependable, extremely knowledgeable about methodologies, and go the extra mile to work through complex issues or challenges.”

Market Research Manager, CPG

“Sincere thanks – your firm has been a true partner and because of that, we have had a lot of success building our consumer insights business.”

Business Leader, Financial Services

“I hired RTi as our research partner and was very pleased with the outcome of the collaboration. I would definitely work with RTi again and know they can be a trusted partner on projects both big and small.”

Research Director, Media/Publishing

“Thank you for a great job and considerable devotion to our business. It’s rare to have a total team effort with such accomplished individuals as yourselves. You should be proud.”

Group Manager, Marketing Research, CPG Manufacturer