by RTi Research | May 15, 2018 | Advertising, Brand Strategy, Consumer Trends, Demographics, Marketing Research Trends, Meaning, Millennials
With all that’s been written and discussed about the Millennial Generation, you might think there’s nothing left to say. But, lo and behold, a recent essay on Slate.com argues that thinking of Millennials as a generation is fallacious. The piece goes even further by... by RTi Research | May 8, 2017 | Advertising, Consumer Trends, Demographics, RTi Blog, Shopper Insights
Despite a recovering economy (albeit slowly), the demand for luxury goods is in decline. Global instability, terror, and the uncertain U.S. political situation have all combined to cause traditional luxury product buyers to cut back. However, not to fear – the... by RTi Research | Mar 20, 2017 | Advertising, RTi Blog, Social Media
It’s no secret that we are all spending A LOT of time online, for both work and leisure. According to a Pew Research Center study conducted in 2015, one-in-five American adults reported going online “almost constantly,” with three-in-four going on daily. As time goes... by RTi Research | Sep 19, 2016 | Advertising
Do you want to buy the world a Coke? Does your bologna have a first name? Is Folger’s in your cup the best part of waking up? There’s something about a jingle that just sticks in your mind. Better yet, if it’s the product that sticks in your mind. Jingles are easy to...