by RTi Research | Oct 5, 2021 | Bayesian networks, Big Data, Creative Visualization, Data to Meaning
By Lisa Shaffer As you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product like yours? Teasing out the “must have’s” from the “nice... by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s... by RTi Research | Apr 3, 2018 | Analytics, Big Data, Creative Visualization, Data Sonification, Data Synthesis, Innovation, Meaning, Technology - Market Research
Over the last few years, a considerable amount of interest has been paid to data visualization. Courses and tutorials abound, helping researchers to use visual languages to present their findings in ways that are engaging, intelligible and meaningful. This makes sense... by RTi Research | Oct 17, 2017 | Analytics, Big Data, Creative Thinking, Data Collection, Marketing Research Trends, Marketing Science, RTi Blog, Technology - Market Research
It has long been a dream of researchers to provide truly objective data gathering and analysis. Focus group facilities are conceived as laboratories, and moderators are discouraged from influencing respondents with their own opinions. On the quantitative side,...