by RTi Research | Jul 20, 2016 | Big Data, Marketing Research Trends
In the movie “Moneyball” (based on the Michael Lewis bestseller), Billy Beane, general manager of the ailing Oakland A’s, has an epiphany: Baseball’s conventional wisdom is all wrong. Beane reinvents his team by recruiting Ivy League graduate Peter Brand... by RTi Research | Jul 8, 2016 | Big Data, Corporate Researchers, Market Research Industry, Marketing Research Trends, RTi Client Symposium
Certainly, no conversation among insights professionals would be complete without talking about Big Data. And our June 7 Client Symposium in NYC was no exception. As backdrop to our discussion about Big Data, we shared findings from the Cambiar/BCG study: About half... by RTi Research | Jul 1, 2015 | Innovation
As this Independence Day nears, I’ve been thinking about how it all began and the many ways we have evolved as a nation. Imagining my way back to the birth of the nation, I wondered what the first census might have been like. The first Census Day was August 2, 1790,... by RTi Research | Jan 13, 2015 | Analytics, Big Data
Being keenly interested and attuned to the whirlwinds of global change, the RTi teams are continually in touch with and focus our thinking on a wide spectrum of information and opinion covering business, consumer and insight/research industry trends. Our goal: to be... by RTi Research | Oct 21, 2014 | Analytics, Big Data
So there’s a website developed by Tyler Vigen, a Harvard criminology student with a marvelous sense of humor about statistical relationships that can lead us around by the nose if we’re not careful. Vigen is quite imaginative at surfacing some pretty silly...