by RTi Research | Feb 19, 2019 | Analytics, Brand Advocacy, Brand Strategy, Marketing Research Trends, Tracking Studies
NPS, the common acronym for Net Promoter Score continues to be heavily discussed in the Customer Satisfaction and Insights worlds – just Google it. But, what you will now find are many articles that question the veracity of using NPS as a singular customer... by RTi Research | Apr 25, 2017 | Brand Strategy, Client Service, RTi Blog, Uncategorized
What does it mean to delight customers? It means not just meeting customer expectations, but exceeding them. It means creating surprise and a positive emotional reaction that drives favorable word of mouth, especially in social media. That’s hard work and sets a... by RTi Research | Dec 19, 2016 | Brand Strategy, Innovation, Insights Activation
Much has been written and researched about the shift from consumption of products to consumption of experiences. Since 1987, Harris group found that the share of consumer spending on live experiences and events increased 70%, compared to total U.S. consumer spending....