by RTi Research | Feb 19, 2019 | Analytics, Brand Advocacy, Brand Strategy, Marketing Research Trends, Tracking Studies
NPS, the common acronym for Net Promoter Score continues to be heavily discussed in the Customer Satisfaction and Insights worlds – just Google it. But, what you will now find are many articles that question the veracity of using NPS as a singular customer... by RTi Research | Jan 9, 2018 | Ad Claim Substantiation, Advertising, Advertising Claims, Brand Strategy
Happy New Year! It’s time, once again, to reflect on last year and lay out our plans for the year ahead. If you are a marketer, your future plans likely include decisions around how best to use advertising to support your brand strategy. Further, you may consider... by RTi Research | Sep 19, 2017 | Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Product Development, Shopper Insights
For a long time, it seemed like the challenges facing other sectors of retail would not impact grocery. After all, the thinking went, online is what other retailers are facing. Look at all those food delivery services that failed (except Peapod, of course). Americans... by RTi Research | Jul 11, 2017 | Brand Management, Brand Strategy, RTi Blog, Social Media
Your brand is impacted by three forces: what you say about it, what your customers say about it, and what your competitors say about their brands (and effectively, against your brand). In the days before social media, brand managers had the loudest and strongest...