by RTi Research | Jul 10, 2018 | Behavioral Economics, Marketing Science, Meaning, Shopper Insights
Broadly speaking, behavioral economics is the study of human irrationality as it applies to market decisions and mechanisms. Unlike classical economics, which assumes that people are rational actors who make well-informed decisions based on logical cost/benefit... by RTi Research | Jun 14, 2018 | Brand Strategy, Consumer Trends, Health and Wellness, Landscape Opportunities, Product Development
Healthy living used to be defined pretty simply: eat your vegetables before dessert, avoid things that are not good for you (when you can), and keep yourself and your personal space clean. Today, in 2018, living a healthy life means so much more. Here are ten trends... by RTi Research | May 15, 2018 | Advertising, Brand Strategy, Consumer Trends, Demographics, Marketing Research Trends, Meaning, Millennials
With all that’s been written and discussed about the Millennial Generation, you might think there’s nothing left to say. But, lo and behold, a recent essay on Slate.com argues that thinking of Millennials as a generation is fallacious. The piece goes even further by... by RTi Research | Jan 9, 2018 | Ad Claim Substantiation, Advertising, Advertising Claims, Brand Strategy
Happy New Year! It’s time, once again, to reflect on last year and lay out our plans for the year ahead. If you are a marketer, your future plans likely include decisions around how best to use advertising to support your brand strategy. Further, you may consider... by RTi Research | Nov 28, 2017 | Competitive Landscapes, Consumer Trends, Creative Thinking, Innovation, Landscape Opportunities, Uncategorized
It goes without saying that ours is an age of innovation, and market research has an important role to play. Broadly speaking, innovation can be divided into two major categories, each of which requires researchers to establish different goals and employ different...