by RTi Research | Oct 22, 2019 | Brand Strategy, Design Thinking, Product Development, Shopper Insights, UX
There may be some debate as to what “branding” actually entails but, no matter how you define it, companies are expending a tremendous amount of money and resources on making their brands engaging and effective. The ANA has estimated that, in the U.S. alone, “brand... by RTi Research | Feb 19, 2019 | Analytics, Brand Advocacy, Brand Strategy, Marketing Research Trends, Tracking Studies
NPS, the common acronym for Net Promoter Score continues to be heavily discussed in the Customer Satisfaction and Insights worlds – just Google it. But, what you will now find are many articles that question the veracity of using NPS as a singular customer... by RTi Research | Oct 23, 2018 | Brand Strategy, Creative Thinking, Innovation, Landscape Opportunities, Product Development
In a 2017 interview with Recode, Kevin Systrom, the founder of Instagram, discussed an approach to innovation that is important not only for product developers but for marketers and market researchers as well. Systrom talked about “hiring the right product for the... by RTi Research | Jul 25, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
According to a recent Global Research Business Network (GRBN) study, conducted as part of their “Building Public Trust Charter,” only 10% of recent online survey takers have high trust in the Market Research industry. Equally concerning is that 70% say they’ve had a... by RTi Research | Feb 14, 2017 | Client Service, Data Collection, Data Quality, Market Research Industry, Research on Research, RTi Blog
Far too many people endure poor experiences while participating in market research. In fact, 70% of research participants report a recent negative research experience†. Clearly, a poor user experience is detrimental to the research industry and negatively impacts our...