by RTi Research | Jan 20, 2017 | Brand Management, Brand Strategy, RTi Blog
Business truism: The role of marketers is to help define, build, and protect their brands. Marketers – and others – should always be examining the various elements of their brand strategy for external or internal changes that could require action on the part of the... by RTi Research | Dec 19, 2016 | Brand Strategy, Innovation, Insights Activation
Much has been written and researched about the shift from consumption of products to consumption of experiences. Since 1987, Harris group found that the share of consumer spending on live experiences and events increased 70%, compared to total U.S. consumer spending.... by RTi Research | Dec 2, 2016 | Brand Advocacy, Brand Management, Brand Strategy, Consumer Trends, Creative Thinking, Innovation
Once again, Apple has introduced another “must have” product, and this one is just in time for the holiday gift season. Like all Apple products, it’s slick and it’s beautiful, but this one doesn’t require charging. In fact, it’s not electronic! What is it? A hardcover... by RTi Research | May 27, 2016 | Brand Strategy
Brands are corporate assets – and among the most valuable. It is estimated that, of the brands in the S&P 500, 30% of their market value is attributed to their brands. Everyone knows that you pay more for a branded shirt than a non-branded shirt. But beyond the... by RTi Research | Nov 23, 2015 | Analytics, Brand Strategy
Historically, tactical research initiatives and “tests” have been heavily reliant on monadic or comparative action standards: “The winning concept must achieve a top box, threshold purchase interest of x%” or… “The test product reformulation must evoke an overall...