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Pursuing Customer Delight

by RTi Research | Apr 25, 2017 | Brand Strategy, Client Service, RTi Blog, Uncategorized

What does it mean to delight customers? It means not just meeting customer expectations, but exceeding them. It means creating surprise and a positive emotional reaction that drives favorable word of mouth, especially in social media. That’s hard work and sets a...

Humans Make Terrible Mind Readers

by RTi Research | Oct 9, 2014 | Analytics, Client Service, Market Research Industry

Asking is always the best way to obtain information from another human being. This was the main idea of a very interesting presentation given by University of Chicago Professor Nick Epley at the recent CASRO Annual Conference. The bottom line is that we humans wildly...

Diary of a First Time Exhibitor

by RTi Research | Sep 30, 2014 | Client Service, Market Research Industry, RTi Research

Midnight the night before the conference: Thoughts racing around my head: “What was I thinking when I suggested that we exhibit at the 2014 Corporate Researchers Conference?” “What do I know about manning a booth?” While selling research is definitely in my job...

RTi Wins 2014 CT Top Workplace Award

by RTi Research | Sep 16, 2014 | Client Service, Market Research Industry, RTi Research

RTi Research is proud to be named a “2014 CT Top Workplace” as published in Hearst Connecticut Newspapers on Sunday, September 15th. Based upon an employee survey completed this past April by Workplace Dynamics, RTi is among the highest ranked small...

The New MR Leader: Connector, Facilitator, and Influencer

by RTi Research | May 23, 2012 | Client Service, Market Research Industry, RTi Research, Social Media

On Tuesday, May 15, 2012, RTi held its second annual Client Symposium in NYC. Thirteen senior level corporate research clients met with RTi leadership and with Simon Chadwick and Ian Lewis of Cambiar Consulting to learn, discuss, and share “Practical...
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