by RTi Research | Oct 3, 2024 | Advertising, RTi Research
The Latin phrase CAVEAT EMPTOR, “let the buyer beware”, originated in 1603 in the English case Chandelor v. Lopus. The case involved a goldsmith who sold a bezoar stone to a customer who later sued the seller after discovering the stone wasn’t healing him. The... by Lisa Shaeffer | Sep 9, 2024 | Analytics, Brand Management, Brand Strategy, Innovation, Marketing Science, Pricing, Product Development
When it comes to pricing research, there are a few big names in the game. One of which is the Dutch economist, Peter Van Westendorp. The premise of a Van Westendorp model is simple, building upon four pricing questions: 1. At what price would you consider the product... by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is... by RTi Research | Nov 20, 2018 | Brand Strategy, Consumer Trends, Health and Wellness, Innovation, Millennials
It’s been widely reported that the health and wellness industry is booming. Consumers are watching what they eat, assiduously reading labels. The “clean beauty” industry is surging, offering a range of cosmetic products made from natural ingredients. Fitness is... by RTi Research | Oct 9, 2018 | Analytics, Big Data, CRC 2018, Creative Thinking, Creative Visualization, Data Synthesis, Insights Activation, Marketing Research Trends, Meaning, Storytelling, Turning Data into Meaning
Our world is awash in data. 2.5 exabytes are produced every day, the equivalent of 250,000 Libraries of Congress or 90 years of HD video. And the pace is increasing. Whereas in 2013 the total amount of data was 4.4 zettabytes, a vastly huge number in itself, it’s...