by RTi Research | Nov 28, 2017 | Competitive Landscapes, Consumer Trends, Creative Thinking, Innovation, Landscape Opportunities, Uncategorized
It goes without saying that ours is an age of innovation, and market research has an important role to play. Broadly speaking, innovation can be divided into two major categories, each of which requires researchers to establish different goals and employ different... by RTi Research | Aug 22, 2017 | Analytics, Consumer Trends, Data Collection, Data Quality, Market Research Industry, RTi Blog
Over the last few years, hardly a week passes without news of yet another innovative marketplace “disruption”. Lately, marketplace disruptions seem to be bursting forth more often and on a grander scale. Most notable: the recent, surprising announcement of Jeff... by RTi Research | Jul 25, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
According to a recent Global Research Business Network (GRBN) study, conducted as part of their “Building Public Trust Charter,” only 10% of recent online survey takers have high trust in the Market Research industry. Equally concerning is that 70% say they’ve had a... by RTi Research | Apr 25, 2017 | Brand Strategy, Client Service, RTi Blog, Uncategorized
What does it mean to delight customers? It means not just meeting customer expectations, but exceeding them. It means creating surprise and a positive emotional reaction that drives favorable word of mouth, especially in social media. That’s hard work and sets a... by RTi Research | Jan 20, 2017 | Brand Management, Brand Strategy, RTi Blog
Business truism: The role of marketers is to help define, build, and protect their brands. Marketers – and others – should always be examining the various elements of their brand strategy for external or internal changes that could require action on the part of the...