by RTi Research | Jul 25, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
According to a recent Global Research Business Network (GRBN) study, conducted as part of their “Building Public Trust Charter,” only 10% of recent online survey takers have high trust in the Market Research industry. Equally concerning is that 70% say they’ve had a... by RTi Research | Apr 25, 2017 | Brand Strategy, Client Service, RTi Blog, Uncategorized
What does it mean to delight customers? It means not just meeting customer expectations, but exceeding them. It means creating surprise and a positive emotional reaction that drives favorable word of mouth, especially in social media. That’s hard work and sets a... by RTi Research | Jan 20, 2017 | Brand Management, Brand Strategy, RTi Blog
Business truism: The role of marketers is to help define, build, and protect their brands. Marketers – and others – should always be examining the various elements of their brand strategy for external or internal changes that could require action on the part of the... by RTi Research | Oct 6, 2016 | Consumer Trends
Not since Julia Child burst onto public television in 1963 with The French Chef has there been so much interest in food and cooking. That is food and cooking as entertainment. As Lorraine Ali wrote in AdWeek: “Food-related TV programming has exploded; the mainstay... by RTi Research | Feb 22, 2016 | Brand Strategy, Segmentation, Social Media, Uncategorized
As we noted last month, Millennials are an attractive target for many U.S. marketers. They clearly deserve to be based on their value: numbering some 75-80 million, they have tremendous aggregate buying power. And they are relatively easy to reach, given their active...