by RTi Research | Jul 1, 2020 | Data Collection, Data Quality, Market Research Industry
David Rothstein Chief Executive Officer, RTi Research Author John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is... by RTi Research | Jan 9, 2018 | Ad Claim Substantiation, Advertising, Advertising Claims, Brand Strategy
Happy New Year! It’s time, once again, to reflect on last year and lay out our plans for the year ahead. If you are a marketer, your future plans likely include decisions around how best to use advertising to support your brand strategy. Further, you may consider... by RTi Research | Aug 22, 2017 | Analytics, Consumer Trends, Data Collection, Data Quality, Market Research Industry, RTi Blog
Over the last few years, hardly a week passes without news of yet another innovative marketplace “disruption”. Lately, marketplace disruptions seem to be bursting forth more often and on a grander scale. Most notable: the recent, surprising announcement of Jeff... by RTi Research | Jul 25, 2017 | Market Research Industry, Marketing Research Trends, RTi Blog, RTi Client Symposium
According to a recent Global Research Business Network (GRBN) study, conducted as part of their “Building Public Trust Charter,” only 10% of recent online survey takers have high trust in the Market Research industry. Equally concerning is that 70% say they’ve had a... by RTi Research | Feb 14, 2017 | Client Service, Data Collection, Data Quality, Market Research Industry, Research on Research, RTi Blog
Far too many people endure poor experiences while participating in market research. In fact, 70% of research participants report a recent negative research experience†. Clearly, a poor user experience is detrimental to the research industry and negatively impacts our...